Last updated: July 2025

1. Introduction

This Privacy Policy explains how Simplify Coaching ("we," "us," or "our") collects, uses, stores, and shares your personal information when you interact with our Facebook and Instagram advertisements, lead forms, website, and coaching programs.

By submitting your information through any of our lead forms, landing pages, or advertisements, you agree to the terms of this Privacy Policy.

2. Who We Are

Business name: Simplify Coaching
Owner: Maarij
Contact email: maarij@simplifypeopleskills.com
Website: www.simplifypeopleskills.com

3. What Information We Collect

When you interact with our Facebook or Instagram ads, lead forms, or landing pages, we may collect the following personal information:

• Full name

• Email address

• Phone number (if provided)

• Location or country

• Job title or industry (if provided)

• Responses to any custom questions on our lead forms

• IP address

• Browser type and device information

• Behavioural data collected via the Meta Pixel (pages visited, actions taken, time spent)

4. How We Collect Your Information

We collect your information through the following methods:

• Facebook and Instagram Lead Ads — when you submit an Instant Form within a Meta ad

• Landing pages — when you fill out an application or opt-in form on our website

• Meta Pixel — a tracking technology installed on our website that collects data about your browsing behaviour and interactions

• Direct communication — when you email, message, or contact us directly

• Cookies — small data files stored on your device when you visit our website

5. Why We Collect Your Information

We collect and use your personal information for the following purposes:

• To respond to your application or enquiry

• To send you information about our coaching programs, courses, and challenges

• To deliver email communications, including program details, offers, and updates

• To follow up on your application via phone, email, or direct message

• To retarget you with relevant advertisements on Facebook, Instagram, and other platforms

• To measure the performance and effectiveness of our advertising campaigns

• To improve our products, services, and content

• To comply with legal obligations

We will only use your information for the purpose for which it was collected unless we have your explicit consent to use it for another purpose.

6. Meta Pixel and Tracking Technologies

Our website uses the Meta Pixel (formerly Facebook Pixel), a piece of code that allows us to:

• Measure the effectiveness of our Facebook and Instagram advertising

• Track conversions from our ads

• Build custom audiences for retargeting

• Understand how visitors use our website

The Meta Pixel collects data about your activity on our website and shares it with Meta (Facebook/Instagram). This data may be used by Meta to serve you relevant advertisements on their platforms.

Third-party use of data: Meta and other third parties use tracking technologies to collect data about your activities on our website and other websites and apps. This data is used to measure ad effectiveness and to target advertisements to you. You can opt out of this data collection by visiting your Facebook Ad Preferences at facebook.com/ads/preferences or by adjusting your browser settings.

7. How We Share Your Information

We do not sell your personal information to third parties.

We may share your information with the following third parties only as necessary to operate our business:

• Meta (Facebook/Instagram) — for advertising, retargeting, and campaign measurement purposes

• Email marketing platforms (such as Mailchimp, ActiveCampaign, or similar) — to send you emails and manage your subscription

• CRM platforms — to manage and track our communications with you

• Skool — our community and course platform, which may collect its own data subject to their privacy policy

• Payment processors (such as Stripe or PayPal) — to process payments securely if you purchase a program

• Legal authorities — if required by law, court order, or government regulation

All third-party service providers are required to handle your data securely and in accordance with applicable privacy laws.

8. How Long We Keep Your Information

We retain your personal information for as long as is necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. If you request deletion of your data, we will action this within 30 days of receiving your request, except where we are legally required to retain it.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to access — request a copy of the personal information we hold about you

• Right to correction — request that we correct inaccurate or incomplete information

• Right to deletion — request that we delete your personal information

• Right to object — object to the processing of your personal information for marketing purposes

• Right to withdraw consent — withdraw your consent at any time where processing is based on consent

• Right to opt out of targeted advertising — you may opt out of having your data used for targeted advertising

If you are in the European Union or UK (GDPR): You have the rights listed above. Our lawful basis for processing your data is your consent and our legitimate interest in marketing our services.

If you are in California (CCPA): You have the right to know what personal information we collect, the right to delete it, and the right to opt out of the sale of your personal information. We do not sell your personal information.

If you are in Australia (Privacy Act 1988): You have the right to access and correct your personal information and to make a complaint if you believe your privacy has been breached.

To exercise any of these rights, contact us at: maarij@simplifypeopleskills.com

10. Cookies

Our website uses cookies to improve your experience and to enable tracking for advertising purposes. Cookies are small text files stored on your device.

We use the following types of cookies:

• Essential cookies — necessary for the website to function

• Analytics cookies — to understand how visitors use our website

• Advertising cookies — including the Meta Pixel, to measure and optimise our advertising

You can control and manage cookies through your browser settings. Disabling cookies may affect the functionality of our website.

11. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected information from a minor, we will delete it immediately. Our Facebook and Instagram advertisements are not targeted at minors.

12. Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or disclosure. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.

13. Third-Party Links

Our website and advertisements may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before submitting any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Email: maarij@simplifypeopleskills.com
Website: www.simplifypeopleskills.com